IN CONVERSATION WITH OLIVER FRÖMMER

In conversation with Oliver Frömmer on “Customer Obsession”

There are ever more touchpoints, new business models and sales concepts, increasing product diversity, internationalisation, exciting design ideas and marketing approaches. Observing and assessing these developments and optimising your own business model in line with them is no easy feat for companies – however, the current challenge is something completely different: traders have to orient their offerings and processes specifically on the customer. Basically, you have to be downright “customer-obsessed”.